Now that the local search industry has decided what to call the newly replaced local carousel results (Local Stack has a heavy lead) I thought it was high time we ran some tests through Usability Hub. First Study: “Salt Lake City Hotel” Question Asked: Imagine you need to book a hotel in Salt Lake City. …
Continue reading "Click Study Test: The New Google Local Stack"
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With Thanksgiving just hours away, I’m sure you have been thinking, if not daydreaming, about all the food you’re going to eat. In that daydream, which of the options below appear in your vision? Image A or B? Of course you want to devour B! This is not your first Thanksgiving. You’ve chewed your way …
Continue reading "Stuff Yourself on Quality SEO Learning This Weekend"
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There are a million ways to say this, and at least half of them have already been made into amazing memes- usually featuring Sean Bean as Boromir from Lord of the Rings. One of the toughest things about search engines is all the moving parts. Google professes to considering over 200 ranking factors, and …
Continue reading "One Does Not Simply Get To The Top Of Google"
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Nifty Halloween Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started a little competition to see who could take the most awkward/random/funny picture this year. To make it interesting, the winner gets a $500 Amazon gift card. To determine the winner we need your …
Read MorePigeon has been released from its cage for a while now and a lot of people have talked about its effects and how to handle the changes. I want to take a little bit of a different twist on things and talk about one piece of Pigeon that hasn’t been widely discussed. For a quick …
Continue reading "Don’t get Pigeonholed Because of Onsite Optimization"
Read MoreWorried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween, we’re all going as Penguins. It might not scare any kids, but we’re pretty sure any business owners will pee their pants when …
Continue reading "The Nifty Guide To Google Penguin for Attorneys and Law Firms"
Read MoreDesign and SEO go hand in hand, like teenage girls and vampires, copy and paste, or mustaches and creepers. Design without SEO is just a bunch of hipsters putting pretty pictures on a website that no one will see while SEO without design is just a bunch of people optimizing a 1970’s website that no …
Read MoreIn the first part of this we looked in depth at ways to get anonymous reviews on Google. Now let’s look at a few methods that can help make it as painless as possible to gain reviews and therefore increase the likelihood that you will actually end up with some good feedback out there on …
Continue reading "Attorney Reviews Part 2: 3 Ways to Make Getting Reviews As Painless As Possible"
Read MoreCompetitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s …
Read MoreGoogle Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off. But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k …
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