Competitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s …
Read MoreGoogle Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off. But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k …
Read MoreThe ability to express yourself through words has been around since well, your grandpa had a grandpa and that grandpa had a grandpa and his grandpa was praying to the thunder God Zeus! These days our words can act like a fishing net, capturing a variety of audiences and eyes. Why not use that net …
Read MoreHave you ever had stacks and stacks of papers to go through? Ha, what am I thinking, most of you reading this are lawyers, of course you have. Your desk feels like a chaotic mess sometimes! I want you to look around and see all those stacks of papers on your desk. Now, imagine taking …
Continue reading "Get ahead of your Competitors with Schema"
Read MoreAs an attorney, or any profession in the service industry, your mission is to provide something of value to your customers. Why should your website be any different? With Google’s updates over the years, specifically Panda, Penguin, Hummingbird, and Pigeon, their goal was to do just that. Better serve their customers through search. Imagine walking …
Read MoreThis whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw …
Read MoreHow cool would it have been to be a part of the early dotcom companies? (You know, the ones that actually had business plans to go with their visions) Most people would jump at the opportunity to be the next Amazon or Google today. Back then, they were just a few people who saw an …
Continue reading "The Once in a Lifetime Opportunity Available to Law Firms Right Now"
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Google’s local algorithm update, named “Pigeon” by Search Engine Land, is the latest of many Google updates that have left business owners wondering whether or not they’ll see increases or decreases in website referrals, leads and business. Pigeon’s effects are still being discussed, but one of the most prevalent is the significant reduction of map packs in …
Continue reading "Don’t Get Pigeonholed: Surviving Google Updates"
Read MoreThere is only one thing worse than SEO that gets you nothing in terms of results, and that is an SEO package that gets you straight up penalized. I’ve talked to more than one attorney in this situation and they want to choke a puppy. Now look, I understand that some reading this deserve what …
Continue reading "3 Easy Ways To Self Diagnose a Google Website Penalty"
Read MoreWhat is a delinkuent? Well, according to a legit Wikipedia page that I didn’t just build, a delinkuent is a website that is building links every way Google expressly forbids, and is getting away with it. I’m not talking about the occasional paid link- I’m talking about a backlink portfolio that comes home the …
Continue reading "DeLINKuents – A Study in Questionable Attorney Link Tactics"
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