Your law firm website can be a powerful tool, if it’s constructed thoughtfully. A strong web presence is becoming increasingly important as Millennials make up more and more of the target market for most law firms. Statistically, it’s very likely that you are not taking full advantage of those possibilities. The good news is that...
Read More
Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. You want the site to look nice, of course, but when you think about the core issues such as building trust and conversion, you probably aren’t thinking about the psychology of color. You should be. When I started...
Read More
People reach out to their friends for a lot of reasons and legal matters are certainly one of them. Recently, we were involved in one of Mike Blumenthal‘s exceptional legal studies, this time organized by Moses & Rooth Attorneys at Law. They sought out to know how people are looking for attorneys in 2015. What the survey revealed is...
Read More
Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion in the mountains of Idaho…. So I came home to the usual social media storm that usually happens when I go off grid. Some are declaring...
Read More
This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in Internet time). But with the new guidelines Google released on March 16th, it seems interest in this question has surfaced again. You say Doorway, I...
Read More
Update 03/20/15: We have found in continuing our tests of this penalty, the Mobile Friendly tag does not appear on Windows phones. If you have a Windows phone, please use the mobile usability text found later on in this post to determine if your site is mobile friendly. April 21st is quickly approaching and Google...
Read More
This is my presentation about local content strategy and marketing. Read the Blog Post @ Moz by clicking the link.
Read More
Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in order to direct traffic to your website. Here are a few tips to help you take full advantage of the holidays using SEO tactics. Tip...
Read More
I communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as a PR student back in college is awesome. You never know what line of work you’ll end up in and I’m glad I ended up where I’m at. I’ve always been interested in PR and...
Read More
Now that the local search industry has decided what to call the newly replaced local carousel results (Local Stack has a heavy lead) I thought it was high time we ran some tests through Usability Hub. First Study: “Salt Lake City Hotel” Question Asked: Imagine you need to book a hotel in Salt Lake City....
Read More