Warning. This blog post is long. The conclusions of the tests in this first section can be found here if you are a skimmer. You’re welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic, geographically focused child pages …
Continue reading "2-10xing Content For Lawyers In The Real World"
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We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s straightforward and it’s bound to produce some good links. It may also spur different marketing initiatives, so it’s a great resource whether you’re a newbie just …
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We curated a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one, with your bare hands… and a keyboard. The list is around 160+ directories. These also link back …
Continue reading "Local Search Directories for Attorneys & Law Firms"
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Your law firm website can be a powerful tool, if it’s constructed thoughtfully. A strong web presence is becoming increasingly important as Millennials make up more and more of the target market for most law firms. Statistically, it’s very likely that you are not taking full advantage of those possibilities. The good news is that …
Continue reading "The Elements of an Effective Law Firm Website"
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Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. You want the site to look nice, of course, but when you think about the core issues such as building trust and conversion, you probably aren’t thinking about the psychology of color. You should be. When I started …
Continue reading "Choosing The Right Color For Your Law Firm Website & Branding"
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People reach out to their friends for a lot of reasons and legal matters are certainly one of them. Recently, we were involved in one of Mike Blumenthal‘s exceptional legal studies, this time organized by Moses & Rooth Attorneys at Law. They sought out to know how people are looking for attorneys in 2015. What the survey revealed is …
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Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion in the mountains of Idaho…. So I came home to the usual social media storm that usually happens when I go off grid. Some are declaring …
Continue reading "5 Revealing New Local Pack Click Through Rate Studies"
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This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in Internet time). But with the new guidelines Google released on March 16th, it seems interest in this question has surfaced again. You say Doorway, I …
Continue reading "Are Local Landing Pages Really Doorway Pages?"
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Update 03/20/15: We have found in continuing our tests of this penalty, the Mobile Friendly tag does not appear on Windows phones. If you have a Windows phone, please use the mobile usability text found later on in this post to determine if your site is mobile friendly. April 21st is quickly approaching and Google …
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This is my presentation about local content strategy and marketing. Read the Blog Post @ Moz by clicking the link.
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