NiftyLaw was created soon after I started working here at Nifty. I have been able to see its growth from infancy to adulthood. Having been around from the beginning until now, I have had the opportunity to work with a number of Attorneys and hear a range of ideas/misconceptions about SEO and each Attorneys understanding …
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Read MoreThis is going to be the first part of a multipart series on getting reviews for attorneys. In our Nifty Study, we found reviews to correlate with improved local search results for attorneys. No surprise there. We sure aren’t the first company to preach the importance of positive reviews. Yet, it’s often still a virtually …
Read MoreWhile studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the only thing seen in newspaper stands. The concept was loud and clear – it needed to capture the attention of passerby’s. Online, …
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Read MoreThe SEO team at NiftyLaw.com participated in a two month long study of legal websites. We looked at over 1200 legal websites across 100 top cities. In the coming months I will be taking a closer look at each section of our study in a multi-part blog series. Part one of this series will be …
Read MoreYesterday we looked at some of the more helpful sections of Google’s new My Business platform and how each of those sections could help you take control of your firm’s presence on Google. Check it out here if you missed it. We left out the Insight section in that blog post. Google has been providing …
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Read MoreTo date there have been a multitude of names for Google’s map listing product. It kind of reminds me of that line, “How do I love thee? Let me count the ways” but in a more irritating, aggravating sense. It seemed, for a while at least, that Places was suffering from multiple personality disorder with …
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Read MoreWhen researching multiple law websites on the inter-web, I noticed that many contact forms appeared to want too much information, had no disclaimer, or had a disclaimer that was hard to understand. When reviewing top seven lawyers of a major metropolitan area, only two of the seven lawyers listed had disclaimers on their contact page. …
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Read MoreLink Building Everyone wants and needs links; but why, and what do they mean to your site? Link building is the creation of links between one website and another. The reason it is important is that search engines (most importantly, Google) base the ranking of where your website appears on the SERP (Search Engine Results …
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Read MoreAvvo’s 2014 Lawyernomics conference held at the Venetian in Las Vegas has come and gone. Three full days packed with industry leading experts giving actionable advice and tips on how lawyers can better market and grow their businesses. Were you not able to attend? Have you ever even thought about attending such a conference? Wondering …
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Well this one takes the cake, and I don’t even like cake! Yahoo is no longer accepting calls concerning your local listings. So when there are updates that need dealt with, duplicates needing removed or just general inquires, we the customer have been left out in the cold to find our new “Yahoo Yellow-Brick Road”. …
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