Category Archives: Law

One Does Not Simply Get To The Top Of Google

  There are a million ways to say this, and at least half of them have already been made into amazing memes- usually featuring Sean Bean as Boromir from Lord of the Rings. One of the toughest things about search engines is all the moving parts. Google professes to considering over 200 ranking factors, and...

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The Nifty Guide To Google Penguin for Attorneys and Law Firms

Worried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween, we’re all going as Penguins. It might not scare any kids, but we’re pretty sure any business owners will pee their pants when...

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Finding Moz DA, PA From a List of URLs

Competitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s...

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How To: Basic PPC Account Review

Google Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off.  But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k...

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Blogging For Lawyers

The ability to express yourself through words has been around since well, your grandpa had a grandpa and that grandpa had a grandpa and his grandpa was praying to the thunder God Zeus! These days our words can act like a fishing net, capturing a variety of audiences and eyes. Why not use that net...

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Get ahead of your Competitors with Schema

Have you ever had stacks and stacks of papers to go through? Ha, what am I thinking, most of you reading this are lawyers, of course you have. Your desk feels like a chaotic mess sometimes! I want you to look around and see all those stacks of papers on your desk. Now, imagine taking...

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The Google Zoo

As an attorney, or any profession in the service industry, your mission is to provide something of value to your customers. Why should your website be any different? With Google’s updates over the years, specifically Panda, Penguin, Hummingbird, and Pigeon, their goal was to do just that. Better serve their customers through search. Imagine walking...

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PSA: Your Analytics Data is Lying To You

This whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw...

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