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As an attorney, or any profession in the service industry, your mission is to provide something of value to your customers. Why should your website be any different? With Google’s updates over the years, specifically Panda, Penguin, Hummingbird, and Pigeon, their goal was to do just that. Better serve their customers through search. Imagine walking …
Read MoreThis whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw …
Read MoreHow cool would it have been to be a part of the early dotcom companies? (You know, the ones that actually had business plans to go with their visions) Most people would jump at the opportunity to be the next Amazon or Google today. Back then, they were just a few people who saw an …
Continue reading "The Once in a Lifetime Opportunity Available to Law Firms Right Now"
Read MoreThere is only one thing worse than SEO that gets you nothing in terms of results, and that is an SEO package that gets you straight up penalized. I’ve talked to more than one attorney in this situation and they want to choke a puppy. Now look, I understand that some reading this deserve what …
Continue reading "3 Easy Ways To Self Diagnose a Google Website Penalty"
Read MoreWhat is a delinkuent? Well, according to a legit Wikipedia page that I didn’t just build, a delinkuent is a website that is building links every way Google expressly forbids, and is getting away with it. I’m not talking about the occasional paid link- I’m talking about a backlink portfolio that comes home the …
Continue reading "DeLINKuents – A Study in Questionable Attorney Link Tactics"
Read MoreNiftyLaw was created soon after I started working here at Nifty. I have been able to see its growth from infancy to adulthood. Having been around from the beginning until now, I have had the opportunity to work with a number of Attorneys and hear a range of ideas/misconceptions about SEO and each Attorneys understanding …
Continue reading "7 Misconceptions Attorneys Have When It Comes To SEO"
Read MoreThis is going to be the first part of a multipart series on getting reviews for attorneys. In our Nifty Study, we found reviews to correlate with improved local search results for attorneys. No surprise there. We sure aren’t the first company to preach the importance of positive reviews. Yet, it’s often still a virtually …
Read MoreWhile studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the only thing seen in newspaper stands. The concept was loud and clear – it needed to capture the attention of passerby’s. Online, …
Continue reading "Expand Your Content, Expand Your Presence"
Read MoreThe SEO team at NiftyLaw.com participated in a two month long study of legal websites. We looked at over 1200 legal websites across 100 top cities. In the coming months I will be taking a closer look at each section of our study in a multi-part blog series. Part one of this series will be …
Read MoreYesterday we looked at some of the more helpful sections of Google’s new My Business platform and how each of those sections could help you take control of your firm’s presence on Google. Check it out here if you missed it. We left out the Insight section in that blog post. Google has been providing …
Continue reading "My Business Insights For Attorneys: Useful or Frivolous?"
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