What Lawyers Need to Know About ChatGPT
Since ChatGPT entered the spotlight in December, everyone’s been talking about it. This includes Google’s CEO, who issued a “code...
The Complete Local Services Ads Targeting List for Law Firms:
Below we’ve outlined all of the currently available service targeting for law firms in Google Local Services Ads Google Local...
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The Optimal Local Landing Page For Law Firms
(Last Updated: May 26, 2021) We gathered data from the top ranking websites, across four legal practice areas, in the...
Why Our Websites Won’t Support Internet Explorer Anymore
Microsoft’s Internet Explorer (IE) has been around for nearly 26 years. At its inception, it took over as the browser...
Local Services Ads for Lawyers
(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so...
Are Stars in Google Search Results a Thing of the Past for Lawyers?
People are accustomed to seeing star ratings (also known as “Review Rich Snippets”) in Google’s organic search results. For example:...
The Marketer’s Guide to Navigating Copyrights For Image Usage
When I’m trying to come up with ideas for content development, I like to let Google autocomplete variations of phrases...
Local Landing Page Study: What’s Happening in 2018
(Last Updated: July 10th, 2018) Where are things at after 6 years of research? We Gathered Data From The Top...
Effectiveness of Scholarship Link Building
We Examined 10 Different Scholarship Campaigns To See How Effective Scholarships Really Are For Improving SEO. Here’s What We Found....
2-10xing Content For Lawyers In The Real World
Warning. This blog post is long. The conclusions of the tests in this first section can be found here if...