Do Backlinks Have to Be Indexed to Help SEO? A Detailed Look at Link Value, Indexation, and How to Test It

At Nifty, we get this question from time to time: “Do backlinks only count if the page linking to you...

Law Firm Marketing Case Studies: How Our Top-Performing Clients Win

Sexy marketing isn’t just our tagline, it’s what we do. These law firm marketing case studies show exactly how. Our...

Just when you thought you had a handle on SEO, GEO steps onto the scene and demands your attention. We’ve...

Prestigious. Distinguished. Elite. Established. Leading. There’s many words we use to describe law firms. Why not sexy? The legal industry...

Every year, the Nifty crew comes together from every corner of the country—this time, converging on our headquarters in beautiful...

Outside the Office, On Your Firm’s Terms “Catch me outside,” as coined by the inimitable teen rapper Bhad Bhabie on...

Hey, Big Shot! 👋 So, you’re expanding your practice. Or maybe you’re just packing up your piles of files and...

[Crackle]. Tower to pilot: you’re clear for landing. Unlike airport runways, your law firm landing page doesn’t need to be...

Not everyone’s a planner. Some of us like to research the menu before we even agree to dinner. And some...