PPC Planning for Lawyers: Our Top Tips + Real Agency Results
Not everyone’s a planner. Some of us like to research the menu before we even agree to dinner. And some...
Networking or Name-Dropping? Both! LinkedIn for Lawyers
LinkedIn: The Beyoncé of B2B. The singular Microsoft answer to the many-headed Meta social media monster. LinkedIn has actually been...
•Content StrategySEOWeb DesignWebsite Penalty
Technical SEO for Law Firms: Spring Clean Your Website
Ahhhhh. The sweet sights, sounds, and smells of spring. As the world outside gets a refresh, it’s the perfect time...
•AdvertisingGeneral MarketingLaw
Play to Keep: 8 Client Retention Tips for Law Firms in 2025
Why let the cards fall where they may when you can stack the deck? Client acquisition is always important for...
Quit Boring Clients: Top 5 Legal Website Design Trends 2025
Our New Year’s resolution? To keep our clients’ eyes from glazing over while skimming our site. Bored visitors do not...
•AdvertisingIn The WildSocial Media
Attorney Advertising on Social Media: Anatomy of a High-Performing Ad
Organic social posts can only take you so far—even for major brands with high engagement. As with Google, visibility is...
Adapt or Die: Legal Digital Marketing Trends for 2025
On the eve of 2025, amidst a year of relentless digital change, one theme stands out in legal marketing: adaptability....
•AI OptimizationContent StrategyNews
Am I Writing Like AI, or Is AI Writing Like Me? The Uncanny Creative Convergence
Do I write like AI, or does AI write like me? It’s a question I’ve started asking myself this year....
•Local SearchLocal Service AdsPPC
Become a Local Legal Leader With Geographic Keywords for Law Firm Ads
Celebrity is up for grabs—everyone’s got a stage, and it’s right in their pocket. In a world where anyone can...
•Content StrategyGeneral MarketingSocial Media
Exhibit A: Visual Content Strategy for Law Firms
Your Honor, members of the jury, I present to you Exhibit A: undeniable proof that visual content is essential in...