Link Building Everyone wants and needs links; but why, and what do they mean to your site? Link building is the creation of links between one website and another. The reason it is important is that search engines (most importantly, Google) base the ranking of where your website appears on the SERP (Search Engine Results …
Continue reading "Link Building: The What, The How & The Why."
Read MoreAvvo’s 2014 Lawyernomics conference held at the Venetian in Las Vegas has come and gone. Three full days packed with industry leading experts giving actionable advice and tips on how lawyers can better market and grow their businesses. Were you not able to attend? Have you ever even thought about attending such a conference? Wondering …
Continue reading "Lawyernomics 2014: Lions and Tigers and Lawyers Oh My!"
Read MoreSo you want to rank highly for a competitive term in your niche. You’ve probably already figured out that this isn’t going to happen without a fair amount of links pointing back to your site. So how do you gain links without doing something that could eventually get you penalized. The short answer is: you …
Continue reading "The New Rules of Link Building For Lawyers"
Read MoreIt’s the fourth post on the Local Search Marketing For Lawyers Series! Learn about what makes a good legal website.
Read MoreMeet Susan Staupe.
Read MoreMy third post on the local search marketing series for lawyers is out on AttorneyAtWork.com. Check it out if you dare.
Read MoreWhen I started NiftyMarketing.com I honestly had no idea the whirlwind years that would follow. My first goal was very simple. I wanted to find a way to live in Burley, Idaho and not have to rely solely on the local community for income.
Read MoreThere are not many brands that build a true following. I’m serious. When you look at the wide world of businesses there are very few that create fanboys the way that Apple has done over the years.
Read MoreGoogle has gotten much better at fighting spam. I was asked how Google is going to continue to innovate, and what lawyers should be doing in order to stay relevant in their local markets.
Read MoreCheck out Mike’s post on AttorneyAtWork.com on taking control of your local directory strategy.
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