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To date there have been a multitude of names for Google’s map listing product. It kind of reminds me of that line, “How do I love thee? Let me count the ways” but in a more irritating, aggravating sense. It seemed, for a while at least, that Places was suffering from multiple personality disorder with …
Continue reading "The Need To Know Guide To Google Business Profile For Lawyers"
Read MoreWhen researching multiple law websites on the inter-web, I noticed that many contact forms appeared to want too much information, had no disclaimer, or had a disclaimer that was hard to understand. When reviewing top seven lawyers of a major metropolitan area, only two of the seven lawyers listed had disclaimers on their contact page. …
Continue reading "Is Your Law Website’s Contact Form and Disclaimer Correct?"
Read MoreLink Building Everyone wants and needs links; but why, and what do they mean to your site? Link building is the creation of links between one website and another. The reason it is important is that search engines (most importantly, Google) base the ranking of where your website appears on the SERP (Search Engine Results …
Continue reading "Link Building: The What, The How & The Why"
Read MoreAvvo’s 2014 Lawyernomics conference held at the Venetian in Las Vegas has come and gone. Three full days packed with industry leading experts giving actionable advice and tips on how lawyers can better market and grow their businesses. Were you not able to attend? Have you ever even thought about attending such a conference? Wondering …
Continue reading "Lawyernomics 2014: Lions and Tigers and Lawyers Oh My!"
Read MoreSo you want to rank highly for a competitive term in your niche. You’ve probably already figured out that this isn’t going to happen without a fair amount of links pointing back to your site. So how do you gain links without doing something that could eventually get you penalized. The short answer is: you …
Continue reading "The New Rules of Link Building For Lawyers"
Read MoreIt’s the fourth post on the Local Search Marketing For Lawyers Series! Learn about what makes a good legal website.
Read MoreMeet Susan Staupe.
Read MoreMy third post on the local search marketing series for lawyers is out on AttorneyAtWork.com. Check it out if you dare.
Read MoreThere are not many brands that build a true following. I’m serious. When you look at the wide world of businesses there are very few that create fanboys the way that Apple has done over the years.
Read MoreGoogle has gotten much better at fighting spam. I was asked how Google is going to continue to innovate, and what lawyers should be doing in order to stay relevant in their local markets.
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