If You Build It Then…
You Might Still Need Some Advertising
Utilizing Pay-Per-Click Advertising, commonly known as PPC or SEM, can help your firm generate additional leads, and compete for visibility to your customers on the websites they use most. We’ve worked with attorneys around the country to create successful advertising campaigns with a strong ROI, in a variety of practice areas. We’re pretty great at what we do – take a gander.
FREE 1:1 STRATEGY SESSION
AD ACCOUNTS
The Cookie Cutter Belongs In The Kitchen, Not Your Advertising Accounts
Your practice area and geographic location are unique. While digital advertising does have some “absolutes” in terms of best practices, we also recognize that every client needs a customized strategy to fit their business.
With this particular client we overhauled their existing account with our own proven set of best practices. We then communicated very closely with the client, and let the data accumulate. Once we had a firm understanding of this market, further optimizations were made and the outcome in lead volume (aka “conversions”) and cost/lead has been fantastic.
LEADS
Leads: Quality + Quantity
Leads and clients are the lifeblood of your law firm. We get it. However, we also know that quality leads which become cases are far superior to hundreds of unqualified leads.
We work closely with our client’s to identify what qualifies as a ‘lead’, then carefully execute a strategy to identify the best quality leads before scaling the advertising account. Typically our primary tracking focuses on phone calls, contact form fills, and chat submissions.
LOWER COST
More Leads At A Lower Cost
Along with our focus on lead quality we also work diligently to reduce the cost per lead, and resulting ROI for each client. Our approach to accomplish this is multi-faceted and we’ll communicate with you to set goals and expectations for your specific market.
Strategies
What Does the Strategy Look Like?
Pay only for viable leads, and receive refund credits on unqualified calls. This new advertising channel by Google is a completely separate platform from PPC/Google Ads. At Nifty, we were one of the first to adopt Local Services Ads (LSAs) for our clients, and the results have been phenomenal. Because Google vets each advertiser before they join the platform and earn the 'Google Screened badge', firms using this channel are immediately viewed as more trustworthy. Here’s a look at some of the advertising channels and strategies we have employed for other attorneys:
SEARCH ADS
Advertise to your customers at the very moment they are ready to take action. When they perform a search in Google or Bing, make sure your website appears at the top of the page. Ads are only shown for keywords relevant to your business, and can be customized to target a user based on location, device, and more.
Social Media Ads
Your customers are actively using Facebook, Instagram, and Linkedin - but are they finding you there? Organic reach is extremely limited on these platforms making ads necessary to ensure visibility. We’ll work with you to create the perfect combination of demographic, interest, and behavior targeting to zero in on your ideal client profile. With Facebook’s 1.47 Billion active daily users you can’t afford to ignore this advertising channel.
Remarketing
Show ads to your website visitors after they leave, regardless of how they originally arrived at your website. Remarketing is a great way for law firms to nudge “warm leads” into contacting you after showing interest. With advanced segmenting options, ads can be crafted to each unique client behavior on your website, and removed from targeting when desired goals are completed.
Display Ads
Present image ads to your customers when they are visiting websites relevant to your practice area. Display ads are like billboards of the internet, the difference is they are infinitely more targeted and trackable. We work closely with our clients to match ad creatives are on point with the desired branding and messaging.
Youtube Ads
It’s no question that video content is a key asset in today’s marketing climate. Creating quality content is the first hurdle in this equation. Publishing that video content on YouTube and promoting it to targeted, relevant viewers can have a strong impact on your firm’s brand awareness.
Landing Page Creation
When customer’s click an advertisement, they expect to see a web page that is highly relevant to their interests and needs. Our most successful clients utilize pages that are unique to each customer and cater to their progress in the buying process. A potential client in the ‘research’ phase needs a different landing page than one who just did a Google Search for “personal injury attorney near me”
Local Services Ads
We’ve been deeply involved with the Local Services Ads (LSA) program since it first launched in the legal industry in 2020, and it’s quickly transforming the way law firms appear in search results. Unlike traditional digital advertising, LSAs operate under a unique set of rules and algorithms. This is why working with a team that truly understands the platform is critical. If you're ready to explore how LSAs can elevate your firm’s visibility and lead generation, we’d love to help you get started. Reach out to learn more about how we can position your firm for success with LSAs.
FREQUENTLY ASKED QUESTIONS
How large of a budget do I need?
Every practice area and geographic market is different in terms of competition and cost per click. It can also vary greatly depending on the advertising channels you wish to employ for your law firm. However, we are always happy to put some data together and do some market research for your particular specialty and location.
How long does it take to start seeing results from my advertising?
Once we have a strategy outlined for your firm, and the account launched, we will typically start to see leads come in fairly quickly. Our goal in month one is to establish a clean baseline by eliminating waste, dialing in targeting, and identifying opportunity gaps. From there, we continually refine bid pacing, ad creatives, and audience strategies to drive quality results over time. Our optimizations will be based on data and it can take up to a few months to accumulate. From there, the account will continue to improve in lead quality and quantity over time.
How is my adspend budget controlled?
At Nifty, we have very strict budget controls to help us pace your monthly spend so we aren’t overspending. This applies to any ad platform you are advertising on!
How do you ensure I'm getting quality leads with my PPC?
Quality over quantity is what it boils down to in legal. We don’t just chase clicks. We don’t want to overwhelm your intake team with poor quality leads. We focus on intent. From keyword development and ad copy to landing page experience and post-click tracking, every layer of our management process is custom tailored to attract the right type of lead. We also integrate advanced call and form tracking tools to help you distinguish which leads are truly qualified, so you’re not wasting time or budget on empty traffic.
How does reporting work?
You will hear from our advertising team at least monthly to get a performance report where you’ll be able to see the results of our efforts. Some of our client’s also like to have additional phone calls scheduled for a detailed walk through of performance and to strategize. Just let us know what level of communication you would like and we can work with you.
Do you manage paid campaigns across multiple platforms?
Absolutely! At Nifty, we offer dedicated and cross-platform approaches to ads management. We manage many high-performing campaigns that are dedicated to a single platform like Local Services Ads. We also manage many high-performing campaigns that are deployed across Google Ads, Bing Ads, YouTube, Local Services Ads (LSAs), and more. This cross-platform approach ensures you’re meeting customers where they are, whether that’s searching, browsing, or watching. By unifying data across channels, we’re able to allocate budget dynamically and scale what’s working without wasting a dime.
What makes your PPC strategy different from other agencies?
We take a full, 360-degree approach where we blend automation and human insight to deliver consistent, quality outcomes. While many agencies rely heavily on automated bidding or broad targeting, we pair those things with an abundance of strategic oversight. At Nifty, it’s the people that makes the biggest difference. Every campaign is assigned a seasoned specialist who understand not just how Google Ads works, but how your industry and law firm work. Our reporting is customized, our optimizations are precise, and our communication is always transparent. Have your ads ran the Nifty Way, so you can feel the Nifty difference.
Ryan Cooper
Nifty has been great to work with. They are very responsive and always quick to answer questions or address any concerns. Their team brings creative, practical ideas on how to improve my website’s online presence and search ranking, and I’ve already seen positive results from their strategies. They take the time to explain what they’re doing and why, which makes the process easy to follow and transparent. I would highly recommend them to anyone looking for a reliable partner to grow their online visibility.
MoreCallie Petrochko
Nifty Marketing has been outstanding to work with. Their staff is knowledgeable, responsive, and genuinely invested in helping clients succeed. From the first conversation, it was clear that they take the time to understand their client’s needs and goals. The SEO strategy has been excellent, with noticeable improvements in visibility and search rankings.
MoreFoley Freeman
We have been very happy with the marketing and website design provided by Nifty. They have been responsive to our needs and are dedicated to improving our marketing efforts.
MoreJade Walton
Partnering with Nifty Marketing to refresh our law firm’s website has been a truly positive experience. From the beginning, their team took the time to understand our firm’s identity, goals, and client base, ensuring that the new site reflects both our professionalism and our values. The design is modern, user-friendly, and easy to navigate, giving both existing and prospective clients a seamless online experience. Equally valuable has been their ongoing support after the launch. Nifty Marketing continues to provide timely updates, monitor site performance, and offer strategic guidance that keeps our online presence current and effective. We are grateful for their expertise and partnership, and we look forward to continuing to work with them as our firm grow
MoreJohn Haymond
The final website looks great and they had great communication. The entire time I felt confident in their ability to create a great looking website, and they did not fail. Would recommend if you're looking for a new web design.
MoreT S
NIFTY JUST GETS IT! I don’t think a Google review can truly capture how impressed and grateful I am to the ENTIRE NIFTY TEAM! My law firm, FOREVER LEGAL, is one-of-a-kind, and I wanted a website that was non-traditional, more like a magazine. When I spoke with the team about the direction of the firm, the brand voice, and the key cultural elements I wanted to highlight, they didn’t hesitate. In fact, they embraced it! Right then, I knew NIFTY was the perfect fit. The team flawlessly executed my design, and I was absolutely blown away, especially by the homepage. I have extremely high standards and a keen eye for detail, but they took every piece of feedback to heart and adjusted until I was completely satisfied. Thank you for your outstanding customer service. If it’s not NIFTY, then WHO? 10's across the board. Thank you for executing my vision!
MoreShaun Capps
Chad was fast and responsive and the design team delivered above and beyond what I was even imagining. Overall very professional and it has been a pleasant experience the whole time. I am confident I made the right decision after much research and would recommend Nifty to any lawyer or firm looking for a great custom site.
MoreTerri Bean
Chad with Nifty Marketing was amazing! Our firm is a startup and researching different digital marketing options has been a daunting task. Chad took the time to understand our business and our marketing needs. He is extremely knowledgeable and very professional. I would highly recommend him to any business for their digital marketing needs.
MoreHavilah Louise Bruno Lilly
I have been working with Gabe since I hired Nifty. I spent considerable time researching a number of marketing firms and ultimately landed on Nifty because they were honest with me about the process. I didn't want to hear false promises about over inflated results - I wanted to hear what they could realistically accomplish for my budget. Not only did Nifty keep it real, they delivered on what they said they could do. I have used them for website design, LSA's, SEO, and general maintenance/marketing. They are always willing to talk about issues we may be having and their plans are comprehensive, feasible, budget friendly, and easily executable. I highly appreciate the business relationship we have built and recommend them to anyone looking for an honest marketing firm.
MoreScott Butler
Nifty Marketing is a rock-star of the internet marketing world. If you can work with Yousra and Thai! They know their stuff!
MoreLET'S DO THIS
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