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SEARCH ADS PAY-PER-CLICK FOR LAW FIRMS

CAPTURING QUALIFIED CLIENTS THE MOMENT THEY’RE READY TO HIRE.

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

IF YOU BUILD IT THEN…

YOU MIGHT STILL NEED SOME ADVERTISING

Pay-Per-Click Advertising (PPC or SEM) is a consistently reliable lead generation strategy for your law firm. Google, Bing, and other search engines are increasingly ad-first environments, so investing in a PPC program is vital for visibility, wherever your next clients are searching. With 15 years of legal advertising under our belts, we’re acutely aware of how competitive the industry is. That’s why we prioritise ROI—our focus is ensuring your dollars go directly to growing your caseload. We’ve seen success for our clients across the country, in nearly every practice area, with our customized, performance-driven approach to PPC for lawyers. Take a gander.

LET’S DO THIS

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Michele Busch

Stars

Injured workers law firm has been with Nifty for years. They are ALWAYS responsive. As the owner of the law firm we have seen significant growth in our leads due to their efforts. Great company.

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Eddie Parodi

Stars

Karnas Law Firm continues to have an excellent experience working with Nifty Services. Their responsiveness has been consistently strong, and the team has been proactive in understanding our needs. Chris and the Ads Team have been particularly effective in establishing a consistent engagement rhythm that allows our firm to provide timely feedback and share lessons learned across different campaigns. Most notably, Nifty has helped us become significantly more data-driven in our decision-making without compromising our core values or our commitment to being a community-driven organization. Overall, our expectations have been exceeded, and we would strongly encourage others to move to Nifty for their digital marketing strategy and execution requirements.

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Roger Varner

Stars

Great experience with Nifty Marketing as the firm's marketing team! Chris Skinner is easy to work with, super responsive, and really knows his stuff. He takes the time to understand what I need and makes the entire process simple and stress-free. Highly recommend working with Chris and the Nifty Marketing team.

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Ryan Cooper

Stars

Nifty has been great to work with. They are very responsive and always quick to answer questions or address any concerns. Their team brings creative, practical ideas on how to improve my website’s online presence and search ranking, and I’ve already seen positive results from their strategies. They take the time to explain what they’re doing and why, which makes the process easy to follow and transparent. I would highly recommend them to anyone looking for a reliable partner to grow their online visibility.

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Callie Petrochko

Stars

Nifty Marketing has been outstanding to work with. Their staff is knowledgeable, responsive, and genuinely invested in helping clients succeed. From the first conversation, it was clear that they take the time to understand their client’s needs and goals. The SEO strategy has been excellent, with noticeable improvements in visibility and search rankings.

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Foley Freeman

Stars

We have been very happy with the marketing and website design provided by Nifty. They have been responsive to our needs and are dedicated to improving our marketing efforts.

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Jade Walton

Stars

Partnering with Nifty Marketing to refresh our law firm’s website has been a truly positive experience. From the beginning, their team took the time to understand our firm’s identity, goals, and client base, ensuring that the new site reflects both our professionalism and our values. The design is modern, user-friendly, and easy to navigate, giving both existing and prospective clients a seamless online experience. Equally valuable has been their ongoing support after the launch. Nifty Marketing continues to provide timely updates, monitor site performance, and offer strategic guidance that keeps our online presence current and effective. We are grateful for their expertise and partnership, and we look forward to continuing to work with them as our firm grow

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John Haymond

Stars

The final website looks great and they had great communication. The entire time I felt confident in their ability to create a great looking website, and they did not fail. Would recommend if you're looking for a new web design.

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THE COOKIE CUTTER
BELONGS IN
THE KITCHEN,
NOT YOUR
ADVERTISING ACCOUNTS

Strategy Built Specifically for Your Firm.

While legal advertising does have some “absolutes” in terms of best practices, every client needs a customized strategy to fit their practice.

Leads and clients are the lifeblood of your law firm. We work closely with our clients to identify what qualifies as a “good lead” for their firm. With this particular client, we overhauled their existing account with our own proven set of best practices, optimized for their market, and saw fantastic improvements in lead volume and cost.

More Leads. Lower Cost.

Along with our focus on lead quality, we also work diligently to reduce the cost per lead and maximize ROI for each client. Our approach is multi-faceted, and we maintain strict communication standards with our legal clients, looping them in and soliciting feedback as we work. While we acknowledge that each firm has its own growth goals, expectations, and market competition, we typically focus our tracking and metrics primarily on what really moves the needle—phone calls, contact form fills, and chat submissions.

In law and in SEO, the evidence matters. Nothing goes live without data to back it. We’ll
let the numbers speak for themselves.

LAW FIRM PPC,
THE NIFTY WAY

A CLOSER LOOK AT WHAT MAKES
OUR AD STRATEGY SUCCESSFUL.

Click through to explore each piece of the puzzle in detail.

Google and Bing Ads

Your firm at the top of the page. We target keywords relevant to your practice area and users based on location, device, time of day, and more.

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Social Media Ads

Your clients are on Facebook, Instagram, and LinkedIn—but are they finding you there? Ads ensure visibility on platforms you can’t afford to ignore.

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Remarketing

Show ads to past website visitors after they leave. Remarketing uses advanced segmentation to convert warm leads into new clients.

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Display Ads

Display ads are targeted, trackable digital billboards. Image-based ads are a high-conversion strategy that lets you showcase your brand creativity.

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Youtube Ads

We pivoted to video and never looked back. Video builds brand awareness, but the real results come from targeted advertising on YouTube.

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Landing Page Creation

When clients click an ad, they expect a relevant page that matches their needs. We build unique landing pages for each stage of the decision-making process.

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FREQUENTLY ASKED QUESTIONS

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Ready for more visibility and more signed cases?

LET’S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED