REVIEWS MAKE YOUR REPUTATION

Law firm reviews play a critical role in client decision-making.
Online reviews play a critical role in client decision-making

90% of potential clients will look at law firm reviews before making contact with any of them—some will read reviews before they even visit your website. And they’re reading multiple reviews, not just the first one they see. Like it or not, reviews matter, especially in the legal industry—they make or break a lawyer’s reputation. And that reputation isn’t just something clients create and discover on Google; it’s also cobbled together and summarized by AI, which pulls from reviews, directories, and mentions across the web to shape how your firm is presented in search results.

Take control over your digital narrative with reputation management by Nifty. We actively monitor and manage your ratings and mentions, work to get you more positive reviews, and help you handle any negative sentiments published about your practice. Stay ahead of your reputation, not behind it.

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REPUTATION MANAGEMENT FOR LAWYERS: THE NIFTY WAY

A CLOSER LOOK AT HOW WE BUILD YOUR LEGAL BRAND

Click through to explore each piece of the puzzle in detail.

Review Gathering

One or two reviews aren’t enough. We help you gather more positive reviews from real clients to build up your rep and improve visibility.

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Google Business Profile Management

Google Business Profile still powers local search. It’s critical to update, optimize, and monitor your GBP to support SEO and keep firm info accurate.

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Legal Directory Optimization

We ensurethatall of your law firm’s listings and online citations (Justia, Avvo, Super Lawyers, etc.) are claimed, consistent, accurate, and optimized. This also gives users a way to sing your praises on legal directory platforms.

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Spam & Fake Review Removal

Spam happens to everyone. While it can be incredibly difficult to remove reviews, we identify, report, and when possible, remove fake or misleading reviews that blatantly violate Google’s guidelines.

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