SEARCH ENGINE OPTIMIZATION FOR LAW FIRMS

We work primarily with law firms. We have found that marketing for law firms is different than any other industry and we are pretty dang good at it. We are always up for a challenge and many principles are universal in local search. We like to work with good people. That is our major determining factor.

Nifty uses a variety of link building tactics. These include but are not limited to: editorial placements, guest blogs, scholarship outreach, internship outreach, sponsorship link building, local directories, legal directories, etc. Variety is the spice of life and we like things very spicy.

Consider yourself SEO’d. Okay…maybe. Generally, for continual work we have a minimum budget of $1,500 per month and it just depends on your market what kind of a budget you’re going to need for you to see the results that you’re wanting to. Nifty is all about doing our homework and then giving it to you straight. In some markets, and for some practice areas, small budgets aren’t going to cut it but some might, let’s chat. Just know, Nifty is not in business to take your money if we don’t think we’re going to be able to produce good results for you.

Nifty’s reporting is what often sets us apart from other legal marketing companies. Others will say you pay me “x” and then they just show some vague deliverables. You have no idea how it works or what they are even doing for you and if you ask for clarification these types of companies stall or try to talk over your head. Our monthly reports consist of ROI focused results (calls, form fills, and live chat) and also access to specific SEO deliverables.. Work associated with our hours of labor. No guessing, no secret sauce, just awesome.

It’s hard to say. It depends on so many variables, including the competitiveness of your market, practice areas, etc. The most important result is getting leads that turn into cases. This could take a considerable amount of time. There are a lot of indicators that things could be heading in the right direction, including organic traffic visits, Google Business Profile listing views, improved rankings, increased site authority, etc. The general rule of thumb: if you already have rankings and want to improve your rankings = ~6 months. If you need a lot of expansion and missing solid backlinks to help your most valuable pages rank better = ~12 months. Bottomline: most clients start to see positive benefits within 3 months, but our goal is to drive your cost per lead and cost per acquisition down considerably over time.

Probably. But successful SEO isn’t just about getting your site into spot x, y or z – it isn’t even about getting “more traffic”. What it’s really about is you making you more money. That means your caseload has to increase to justify a marketing expense. We often combine rankings with other important key performance indicators like local traffic, overall traffic, leads (phone calls, forms, live chat) and how all of these improve from a month-over-month / quarter-over-quarter / and year-over-year perspective. When it comes to making growing your practice, objective evidence (ROI) always trumps subjective evidence. Leave the guessing game out and we’ll prove on a monthly basis how the work planned and work executed by our team is helping grow leads and cases to your law firm.

Rankings influence but do not equal return on investment. While we track rankings, the main things we focus on are website traffic, phone calls, form fill, and signed cases. Generally speaking, when we start working on a website overall rankings begin to improve within 1-3 months. As more content is built, you have more phrases that bring people to your website. We rarely worry about a single keyword but look at the data and impression reach all the time to ensure it is improving. With maps specifically, ranking can be based on location, search terms, mobile vs desktop, and other factors.

We just hope that anyone who thinks that is running a practice in the same market as us! While they are attending SEO’s funeral, we will be using tried and true tactics that are very much alive and well – and working splendidly.

We build custom reports monthly that cover everything we have done, analysis on what worked and what didn’t, the plan for the following month, and the key performance indicators that are decided on (e.g. calls, form fills, organic traffic, etc).

Yes. Link building, content creation, and citation work are all areas where we can provide focused project work. We do like to know your bases are covered in other areas as focusing on one thing will never win the prize when compared to a strategic approach to local search marketing.

We work in team groups. You would be assigned to a main point of contact, who is supported by 2-3 additional people. So really, it’s a team who oversee your project. Teams allow us to stack different talents and strengths to ensure you receive the best service possible.