Every practice area and geographic market is different in terms of competition and cost per click. It can also vary greatly depending on the advertising channels you wish to employ for your law firm. However, we are always happy to put some data together and do some market research for your particular specialty and location.

Once we have a strategy outlined for your firm, and the account launched, we will typically start to see leads come in fairly quickly. Our goal in month one is to establish a clean baseline by eliminating waste, dialing in targeting, and identifying opportunity gaps. From there, we continually refine bid pacing, ad creatives, and audience strategies to drive quality results over time. Our optimizations will be based on data and it can take up to a few months to accumulate. From there, the account will continue to improve in lead quality and quantity over time.

At Nifty, we have very strict budget controls to help us pace your monthly spend so we aren’t overspending. This applies to any ad platform you are advertising on!

Quality over quantity is what it boils down to in legal. We don’t just chase clicks. We don’t want to overwhelm your intake team with poor quality leads. We focus on intent. From keyword development and ad copy to landing page experience and post-click tracking, every layer of our management process is custom tailored to attract the right type of lead. We also integrate advanced call and form tracking tools to help you distinguish which leads are truly qualified, so you’re not wasting time or budget on empty traffic.

You will hear from our advertising team at least monthly to get a performance report where you’ll be able to see the results of our efforts. Some of our client’s also like to have additional phone calls scheduled for a detailed walk through of performance and to strategize. Just let us know what level of communication you would like and we can work with you.

Absolutely! At Nifty, we offer dedicated and cross-platform approaches to ads management. We manage many high-performing campaigns that are dedicated to a single platform like Local Services Ads. We also manage many high-performing campaigns that are deployed across Google Ads, Bing Ads, YouTube, Local Services Ads (LSAs), and more. This cross-platform approach ensures you’re meeting customers where they are, whether that’s searching, browsing, or watching. By unifying data across channels, we’re able to allocate budget dynamically and scale what’s working without wasting a dime.

We take a full, 360-degree approach where we blend automation and human insight to deliver consistent, quality outcomes. While many agencies rely heavily on automated bidding or broad targeting, we pair those things with an abundance of strategic oversight. At Nifty, it’s the people that makes the biggest difference. Every campaign is assigned a seasoned specialist who understand not just how Google Ads works, but how your industry and law firm work. Our reporting is customized, our optimizations are precise, and our communication is always transparent. Have your ads ran the Nifty Way, so you can feel the Nifty difference.