Pay-Per-Click Ads For Criminal Defense Lawyers
Harness the power of Pay-Per-Click advertising, also known as PPC or SEM, to rapidly generate additional leads for your criminal defense law firm. Compete for visibility on the websites your customers frequent the most. We’ve partnered with criminal defense lawyers across the nation, delivering successful advertising campaigns in their markets with a strong return on investment. Our expertise is evident – take a look.
Focusing on Pay-Per-Click Ads Results that Matter
Your practice area and geographic location are unique, and while digital advertising follows certain best practices, we recognize the necessity for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we comprehended the market, additional optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we emphasize the importance of quality over quantity. By closely collaborating with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, coupled with our commitment to reducing the cost per lead and improving ROI through a multi-faceted approach.
What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?
Reach your customers when they’re ready to act by appearing at the top of Google or Bing searches. Display ads only for keywords relevant to your business, and customize them based on user location, device, and more. Utilize remarketing to re-engage website visitors, nudging warm leads to contact you after showing interest. With advanced segmenting, craft ads tailored to each client’s behavior and stop targeting when goals are met. Present image ads to customers on websites relevant to your practice area, offering targeted and trackable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should lead to highly relevant web pages catering to customer interests and needs, each tailored to their specific buying process stage.
Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?
Nifty’s commitment extends to empowering criminal defense law firm marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling law firms to triumphant online endeavors. For us, marketing for law firms is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with law firms that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the criminal defense lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic