Creating Geo-Specific Practice Area Pages for Your Law Firm
We’ve built a powerful solution called Rapid Reach by Nifty Marketing. Using AI-driven technology and proven SEO practices, Rapid Reach streamlines the process of building geo-targeted pages, saving you time and resources. This allows your website to grow quickly and reach more markets on Google Search, giving you a competitive edge, even against the largest law firms.
FREE 1:1 STRATEGY SESSION
GEO PAGES
The Importance of Geo-Targeted Pages
As Google prioritizes locally relevant search results, it’s essential for law firms to have targeted geo pages for each market they serve. Proximity to the location of the searcher, at the time the search is conducted, plays a huge role in determining what results are shown. If someone is looking for services offered by a local business (looking at you lawyers), Google will try to show them the best and most relevant results nearest to their location. To qualify, you need local specific landing pages – pages that are geo-targeted and keyword optimized on the market level. Without these pages, potential clients searching from those markets for your legal services likely won’t find you. If you have multiple office locations or even have several geographical areas that you’d like to target, Rapid Reach by Nifty is the solution you need.
RAPID REACH
Introducing Rapid Reach by Nifty
Over the course of more than a decade working with attorneys, we know how time-consuming and resource-intensive it can be to implement an extensive content expansion initiative. To solve this challenge, we developed a system called Rapid Reach by Nifty – an innovative solution that leverages AI and SEO best practices to simplify and speed up the process of creating geo-targeted pages. We are capable of creating pages at scale that are optimized for search engines and tailored to each location, drastically cutting down the time it would take to create them manually. With Rapid Reach, your law firm can rapidly scale its online presence and rank for multiple locations, ensuring you gain visibility in every market you serve. It’s a game-changer for firms looking to expand quickly into more markets, and accelerate their SEO results. What results? We’re glad you asked.
CASE STUDY
Results
Summary
During Q1 2024, we published 375 new landing pages across 8 client websites using our Rapid Reach program, which combines AI technology with SEO best practices to produce web pages at scale. In Q2, we measured the impact these new pages would have on the clients’ SEO campaigns. Here’s what we found.
- 42% increase in average ranking of the new pages
- 272% increase in overall organic keyword visibility
- 714% increase in average organic traffic to new pages
- 53% increase in total leads
Accelerate Your SEO Results with Rapid Reach by Nifty
Whether you are a small solo practitioner or multi-partner firm serving clients regionally, your firm will benefit by expanding your digital footprint into more markets using our tech driven solutions. By expanding your website’s reach into each of your markets, you increase your chances of appearing in local search results, capturing more leads, and boosting conversions.
Rapid Reach by Nifty gives you the technological edge to dominate in ancillary markets where potential clients are ready to work with you, without requiring massive time or budget commitments. With Rapid Reach, your firm can achieve a widespread presence and increase visibility across the areas that matter most, all while maintaining a high standard of quality and relevance.
Ryan Cooper
Nifty has been great to work with. They are very responsive and always quick to answer questions or address any concerns. Their team brings creative, practical ideas on how to improve my website’s online presence and search ranking, and I’ve already seen positive results from their strategies. They take the time to explain what they’re doing and why, which makes the process easy to follow and transparent. I would highly recommend them to anyone looking for a reliable partner to grow their online visibility.
MoreCallie Petrochko
Nifty Marketing has been outstanding to work with. Their staff is knowledgeable, responsive, and genuinely invested in helping clients succeed. From the first conversation, it was clear that they take the time to understand their client’s needs and goals. The SEO strategy has been excellent, with noticeable improvements in visibility and search rankings.
MoreFoley Freeman
We have been very happy with the marketing and website design provided by Nifty. They have been responsive to our needs and are dedicated to improving our marketing efforts.
MoreJade Walton
Partnering with Nifty Marketing to refresh our law firm’s website has been a truly positive experience. From the beginning, their team took the time to understand our firm’s identity, goals, and client base, ensuring that the new site reflects both our professionalism and our values. The design is modern, user-friendly, and easy to navigate, giving both existing and prospective clients a seamless online experience. Equally valuable has been their ongoing support after the launch. Nifty Marketing continues to provide timely updates, monitor site performance, and offer strategic guidance that keeps our online presence current and effective. We are grateful for their expertise and partnership, and we look forward to continuing to work with them as our firm grow
MoreJohn Haymond
The final website looks great and they had great communication. The entire time I felt confident in their ability to create a great looking website, and they did not fail. Would recommend if you're looking for a new web design.
MoreT S
NIFTY JUST GETS IT! I don’t think a Google review can truly capture how impressed and grateful I am to the ENTIRE NIFTY TEAM! My law firm, FOREVER LEGAL, is one-of-a-kind, and I wanted a website that was non-traditional, more like a magazine. When I spoke with the team about the direction of the firm, the brand voice, and the key cultural elements I wanted to highlight, they didn’t hesitate. In fact, they embraced it! Right then, I knew NIFTY was the perfect fit. The team flawlessly executed my design, and I was absolutely blown away, especially by the homepage. I have extremely high standards and a keen eye for detail, but they took every piece of feedback to heart and adjusted until I was completely satisfied. Thank you for your outstanding customer service. If it’s not NIFTY, then WHO? 10's across the board. Thank you for executing my vision!
MoreShaun Capps
Chad was fast and responsive and the design team delivered above and beyond what I was even imagining. Overall very professional and it has been a pleasant experience the whole time. I am confident I made the right decision after much research and would recommend Nifty to any lawyer or firm looking for a great custom site.
MoreTerri Bean
Chad with Nifty Marketing was amazing! Our firm is a startup and researching different digital marketing options has been a daunting task. Chad took the time to understand our business and our marketing needs. He is extremely knowledgeable and very professional. I would highly recommend him to any business for their digital marketing needs.
MoreHavilah Louise Bruno Lilly
I have been working with Gabe since I hired Nifty. I spent considerable time researching a number of marketing firms and ultimately landed on Nifty because they were honest with me about the process. I didn't want to hear false promises about over inflated results - I wanted to hear what they could realistically accomplish for my budget. Not only did Nifty keep it real, they delivered on what they said they could do. I have used them for website design, LSA's, SEO, and general maintenance/marketing. They are always willing to talk about issues we may be having and their plans are comprehensive, feasible, budget friendly, and easily executable. I highly appreciate the business relationship we have built and recommend them to anyone looking for an honest marketing firm.
MoreScott Butler
Nifty Marketing is a rock-star of the internet marketing world. If you can work with Yousra and Thai! They know their stuff!
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