Skip to Main Content

Search Engine Optimization
For Estate
& Probate Lawyers

MORE VISIBILITY.
MORE SIGNED CASES.

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

X

Welcome to Nifty Marketing – where our SEO focus is crystal clear: securing you better leads and an avalanche of cases. Before the cash registers ring, we’re zeroed in on the success essentials: CTR, Conversions, Traffic, and Rankings. With a proven track record of over a decade, we’ve been the driving force for lawyers, conquering cases in the most competitive markets across the nation.

Focusing on SEO Results that Matter

SEO for law firms is all about one thing: more leads, more cases. Nifty achieves this by boosting your brand awareness, directing potential clients to your website through strategic searches on Google, Bing, and other search engines. Recognizing the SEO importance of backlinks, Nifty excels with exceptional link building. In the legal realm, client acquisition is the name of the game, and Nifty, driven by data, endorses call tracking to pinpoint effective lead strategies. While results vary, our clients often experience substantial growth in law firm inquiries. Similar to how people choose restaurants on Google, potential clients follow a similar process when selecting an attorney. Securing a top spot on Google is crucial, and Nifty excels in mastering Google Business Profile with our in-house Google Product Expert guiding you through the digital force.

The Nifty Approach to Lawyer Search Engine Optimization

Before we dive in, we want the lowdown on what’s clicking and what’s not in your current internet marketing efforts. Our detailed audit, encompassing both your strategy and that of your competitors, is the compass for our future moves. Steering clear of mindless marketing automation, we bring data and experience to the table, ensuring your trajectory is spot-on. The “ready, shoot, aim” approach may suit cowboys, but precision is our style. Keyword targeting, backed by adept research, unlocks the door to more traffic, leads, and revenue. With years of honing content strategies for law firms nationwide, we know the dos and don’ts. Our tried-and-true content expansion tactics pave the way for success.

Are You Ready to Take Your Search Engine Optimization to the Next Level?

Nifty is on a mission to transform estate and probate lawyer marketing with a strategic and outcome-oriented approach. Fueled by experience, our goal is to propel lawyers to unparalleled online success. For us, marketing isn’t just a job; it’s an integral aspect of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The essence of our strategy? Building authentic partnerships with lawyers who choose Nifty. Beyond traditional consultancy, we become allies, integral team members, contributing to the achievements of the estate and probate lawyers we support. Transparency and honesty guide our approach. Reach out confidently today via call or online message.

WE GET RESULTS

YOU BE THE JUDGE

IMMIGRATION

AN INCREASE
OF 267% IN
CALL VOLUME

Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.

1,560%

increase in local
organic traffic

450

increase in form
completions

267%

increase in
phone calls

717%

increase in
total leads

PERSONAL INJURY

AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH

This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.

The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.

1,050%

increase in local
organic traffic

1,900%

growth in leads

70

employees,
growing from 11

1,300%

increase in signed
online cases per
month

WORKERS’ COMPENSATION

AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME

When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.

While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.

85%

increase in
lead volume

50%

increase in local
organic traffic

550%

increase in monthly
branded search
volume

google partner logo
avvo logo
Bing partner logo
MOZ logo
Forbes logo

Ready for more visibility and more signed cases?

LET’S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED