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Benefits of Animated Video Advertising


Animated Video Advertising from Nifty Marketing on Vimeo.

Key Takeaways

  • Animation makes it easier to execute imaginative creative visions and convey complex ideas in a simple and engaging way.
  • Keep visuals abstract and impressionistic
  • Animation empowers you to skip the expensive software and greenscreens necessary for traditional video content.

Check out our legal marketing blog for more tips, tricks, and trends.


Complete Transcript

Ron, Showrunner of Original Content: Welcome to another Two-Minute Tuesday! Today, we want to talk about animation. 

Erik, Videographer: And not just graphics on your videos, but full-fledged video animation.

Ron: Let’s get into it!

Erik: So, what are the benefits of animation versus a traditional video?

Ron: Great question! Animation can do things more easily than traditional video can. You don’t need a greenscreen or expensive software to create a scene in space! You can just do it! 

Erik: Animation can also make it easier to explain complex ideas in a very simple way. Anything from missing a target to diffusing a situation, or even illustrating a big win. You can do anything with animation.

Ron: An important tip is to not think too literally when you’re creating your script for the animation. If you wanted this content to be incredibly realistic, then it probably would work better as an in-person video, huh? By keeping the visuals abstract and impressionistic, you will not only empower your animators’ creativity but also your audiences’ imagination at the same time. 

Erik: Do you have topics you feel would be best explained in animation? If so, reach out to our main man Chad [Henkel, Director of Marketing]

We hope you’ve enjoyed this content. Stay tuned for more episodes of Two-Minute Tuesday.

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