Key Takeaways
- The best time to shoot new content is right now! There is no need to wait for the perfect season.
- Avoid shooting video content at noon due to the harsh lighting and unflattering shadows.
- Golden hour (right after sunrise or right before sunset) provides the most flattering natural light for outdoor shoots.
- Indoor shoots can be done anytime—create your own flattering light!
Check out our legal marketing blog for more tips, tricks, and insights.
Complete Transcript
Hey, I’m Erik with the Nifty video team! You’ve probably been seeing all those cool new videos your competitors are doing, and now you’ve got the itch to make content for your law firm. But the question is: when’s the best time to do it?
In all reality, the best time to shoot video content is now. Of course, shooting in the late spring, during the summer, and in the early fall all have their aesthetic benefits. It’s beautiful, right? But you shouldn’t wait for spring blossoms to shoot your content. Don’t wait!
The biggest consideration you need to take in deciding when to shoot your content is the time of day. Noon is a terrible time to shoot your videos. And, yes, I’m wearing different clothes. The sun is directly overhead. It makes for really harsh light and unflattering shadows. It’s best to just avoid it. However, if you do have to shoot at noon, we recommend finding a place with a lot of shade to give a much more flattering look to the face.
But if you can manage it, try to shoot during golden hour. That’s the time right after sunrise and the time right before sunset. It gives amazing light, like this, and looks super flattering. It’s probably the best time to shoot outdoors.
When we work inside, we bring our own light. And we can create flattering light in any situation. It’s really important to remember that your potential clients need your services, so they shouldn’t have to wait for you to wait for the ideal scenario to shoot your new video content. Every season has its challenges.
So don’t wait for perfection to start shooting your content because the best time to get started is now. Contact Chad Henkel [Director of Marketing], and we’ll be glad to get started on helping you tell your story.
