Below we’ve outlined all of the currently available service targeting for law firms in Google Local Services Ads
Google Local Services Ads (LSAs) have been available for law firms since 2020. While you can easily see the “parent” targeting categories, it’s tough to know if you can target specific services like Wage Garnishment, Restraining Orders, or Bicycle Accidents (spoiler, all 3 of these are options) without first attempting to create an actual Local Services Ads account.
For example, without committing to creating an actual account, here is the extent of law firm targeting you can see:
So, to make your decision easier, we’ve compiled a list of all currently available targeting for legal services under each parent (bolded) category. These services may expand over time.
Local Services Ads can be somewhat tricky to set up, and the full extent of best practices to make them perform are poorly documented by Google. We were one of the first agencies to launch LSAs in the legal vertical and would love to help. Contact us.
Bankruptcy Lawyer
- Agriculture Bankruptcy
- Bankruptcy litigation
- Chapter 11 bankruptcy
- Chapter 13 bankruptcy
- Chapter 7 bankruptcy
- Corporate bankruptcy
- Creditor harassment
- Debt settlement
- Foreclosure
- Personal bankruptcy
- Repossession
- Wage garnishment
- Other
Business Lawyer
- Business transactions
- Commercial bankruptcy
- Commercial contracts
- Employment law
- Incorporation & restructuring
- Insurance law
- Intellectual property law
- Mergers & acquisitions
- Partnership agreements
- Patents, copyrights, & trademarks
- Securities law
- Shareholder disputes
- Other
Contract Lawyer
- Assignment of contract
- Business transactions
- Commercial contracts
- Contract dispute
- Contract negotiation
- Contract review
- Employment contracts
- Franchise agreements
- Mergers & acquisitions
- Non-disclosure agreements
- Partnership agreements
- Power of attorney
- Security agreements
- Warranties
- Other
Criminal Lawyer
- Corporate representation
- Criminal immigration defense
- DUIs & reckless driving
- Domestic violence
- Drug possession
- Expungement
- Federal crimes
- Felonies
- Petty crimes & misdemeanors
- Restraining orders
- Sex offenses
- Three-strikes law
- Other
Disability Lawyer
- Disability hearings
- Long-term disability
- SSA claim reconsideration
- SSA disability appeals
- SSA disability applications
- SSA disability benefits
- SSA family benefits
- SSA impairment listings
- Short-term disability
- Social security disability insurance
- Supplemental security income
- Veterans disability benefits
- Workers’ compensation
- Other
DUI Lawyer
- DUI with accident
- DUI with injury
- DUI/DWI
- Felony DUI
- Invalid tests
- Multiple offenses
- Reckless driving
- Underage DUI
- Other
Estate Lawyer
- Charitable giving
- Contests / litigation
- Deeds
- Estate planning
- Guardianship
- Medical power of attorney
- Power of attorney
- Probate estate lawyer
- Trusts
- Wills
- Other
Family Lawyer
- Adoption
- Child support
- Contested divorce
- Debt division
- Guardianship
- Mediation
- Modification of orders
- Parent timesharing
- Paternity
- Prenups & marital agreements
- Probate
- Property division
- Restraining orders
- Spousal support & alimony
- Uncontested divorce
- Other
Immigration Lawyer
- Asylum
- Citizenship
- Deportation
- Family-based immigration
- Green card
- Investment visa
- Outbound work permits
- Student visa
- Visitor visa
- Work visa
- Other
IP Lawyer
- Advertisements
- Copyright
- Export control
- Franchises
- IP strategy
- IP transactions
- International IP
- Licensing
- Litigation
- Non-disclosure agreements
- Patents
- Technology transfer
- Trade secrets
- Trademarks
- Other
Labor Lawyer
- Employment contracts
- Employment law
- Exempt employee status
- Labor law
- Labor negotiations
- Privacy rights
- Sexual harassment
- Unpaid overtime
- Whistleblowing
- Workers’ compensation
- Wrongful termination
- Other
Litigation Lawyer
- Appeals
- Case assessment
- Civil litigation
- Commercial litigation
- Contracts and agreements
- Criminal litigation
- Mediation
- Settlements
- Other
Malpractice Lawyer
- Consent issues
- Diagnosis errors
- Medical negligence
- Treatment errors
- Other
Personal Injury Lawyers
- Assault & battery
- Auto accidents
- Bicycle accidents
- Catastrophic injuries
- Dog bites
- Injuries from DUI
- Medical malpractice
- Motorcycle accidents
- Motorist insurance claims
- Pain & suffering
- Pedestrian accidents
- Product liability
- Slip & fall
- Workers’ compensation
- Wrongful death
- Other
Real Estate Lawyer
- Commercial real estate
- Easements
- Encroachment
- Foreclosure
- Landlord & tenant law
- Litigation
- Mortgage & lending law
- Neighbor & HOA disputes
- Property damage
- Purchase agreements
- Real estate transactions
- Residential real estate
- Title services
- Trespassing
- Other
Tax Lawyer
- Civil tax litigation
- Corporate taxes
- Criminal tax litigation
- Estate tax planning
- Failure to file
- IRS tax problems
- Innocent spouse relief
- International tax services
- non-collectible status
- Offer in compromise
- Tax audits
- Tax liens & levies
- Tax planning
- Tax relief
- Other
Traffic Lawyer
- CDL traffic ticket
- Case assessment
- DUI
- Fix-it ticket
- Parking ticket
- Reckless driving
- Red light ticket
- Speeding ticket
- Suspended license
- Traffic ticket
- Other
Remember, as you do searches in your local market to compare the competition for attorney Local Services Ads, you might not be able to trigger LSAs to show at all. This doesn’t necessarily mean they don’t exist in your market! Make sure you are using an incognito window and including the location in your search. If they still aren’t triggering, reach out to us, we can help you get an accurate view of the competition in your area for this platform.
Read here for additional Local Services Ads success tips for law firms.
Nifty Marketing is a full-service digital marketing agency for lawyers. Our team is extremely passionate about helping law firms achieve success online. We live and breathe marketing for law firms and travel the country talking about it. It is our goal to help lawyers get back in the “lawyer seat” and do what they are best at. To accomplish this we become a true partner and friend with the law firms that join the Nifty team. Learn more about us!