The Complete Local Services Ads Targeting List for Law Firms:

Below we’ve outlined all of the currently available service targeting for law firms in Google Local Services Ads

Google Local Services Ads (LSAs) have been available for law firms since 2020. While you can easily see the “parent” targeting categories, it’s tough to know if you can target specific services like Wage Garnishment, Restraining Orders, or Bicycle Accidents (spoiler, all 3 of these are options) without first attempting to create an actual Local Services Ads account. 

For example, without committing to creating an actual account, here is the extent of law firm targeting you can see:

So, to make your decision easier, we’ve compiled a list of all currently available targeting for legal services under each parent (bolded) category. These services may expand over time. 

Local Services Ads can be somewhat tricky to set up, and the full extent of best practices to make them perform are poorly documented by Google. We were one of the first agencies to launch LSAs in the legal vertical and would love to help. Contact us.

Bankruptcy Lawyer

  • Agriculture Bankruptcy
  • Bankruptcy litigation
  • Chapter 11 bankruptcy
  • Chapter 13 bankruptcy
  • Chapter 7 bankruptcy
  • Corporate bankruptcy
  • Creditor harassment
  • Debt settlement
  • Foreclosure
  • Personal bankruptcy
  • Repossession
  • Wage garnishment
  • Other

Business Lawyer

  • Business transactions
  • Commercial bankruptcy
  • Commercial contracts
  • Employment law
  • Incorporation & restructuring
  • Insurance law
  • Intellectual property law
  • Mergers & acquisitions
  • Partnership agreements
  • Patents, copyrights, & trademarks
  • Securities law
  • Shareholder disputes
  • Other

Contract Lawyer

  • Assignment of contract
  • Business transactions
  • Commercial contracts
  • Contract dispute
  • Contract negotiation
  • Contract review
  • Employment contracts
  • Franchise agreements
  • Mergers & acquisitions
  • Non-disclosure agreements
  • Partnership agreements
  • Power of attorney
  • Security agreements
  • Warranties
  • Other

Criminal Lawyer

  • Corporate representation
  • Criminal immigration defense
  • DUIs & reckless driving
  • Domestic violence
  • Drug possession
  • Expungement
  • Federal crimes
  • Felonies
  • Petty crimes & misdemeanors
  • Restraining orders
  • Sex offenses
  • Three-strikes law
  • Other

Disability Lawyer

  • Disability hearings
  • Long-term disability
  • SSA claim reconsideration
  • SSA disability appeals
  • SSA disability applications
  • SSA disability benefits
  • SSA family benefits
  • SSA impairment listings
  • Short-term disability
  • Social security disability insurance
  • Supplemental security income
  • Veterans disability benefits
  • Workers’ compensation
  • Other

DUI Lawyer

  • DUI with accident
  • DUI with injury
  • DUI/DWI
  • Felony DUI
  • Invalid tests
  • Multiple offenses
  • Reckless driving
  • Underage DUI
  • Other

Estate Lawyer

  • Charitable giving
  • Contests / litigation
  • Deeds
  • Estate planning
  • Guardianship
  • Medical power of attorney
  • Power of attorney
  • Probate estate lawyer
  • Trusts
  • Wills
  • Other

Family Lawyer

  • Adoption
  • Child support
  • Contested divorce
  • Debt division
  • Guardianship
  • Mediation
  • Modification of orders
  • Parent timesharing
  • Paternity
  • Prenups & marital agreements
  • Probate
  • Property division
  • Restraining orders
  • Spousal support & alimony
  • Uncontested divorce
  • Other

Immigration Lawyer

  • Asylum
  • Citizenship
  • Deportation
  • Family-based immigration
  • Green card
  • Investment visa
  • Outbound work permits
  • Student visa
  • Visitor visa
  • Work visa
  • Other

IP Lawyer

  • Advertisements
  • Copyright
  • Export control
  • Franchises
  • IP strategy
  • IP transactions
  • International IP
  • Licensing
  • Litigation
  • Non-disclosure agreements
  • Patents
  • Technology transfer
  • Trade secrets
  • Trademarks
  • Other

Labor Lawyer

  • Employment contracts
  • Employment law
  • Exempt employee status
  • Labor law
  • Labor negotiations
  • Privacy rights
  • Sexual harassment
  • Unpaid overtime
  • Whistleblowing
  • Workers’ compensation
  • Wrongful termination
  • Other

Litigation Lawyer

  • Appeals
  • Case assessment
  • Civil litigation
  • Commercial litigation
  • Contracts and agreements
  • Criminal litigation
  • Mediation
  • Settlements
  • Other

Malpractice Lawyer

  • Consent issues
  • Diagnosis errors
  • Medical negligence
  • Treatment errors
  • Other

Personal Injury Lawyers

  • Assault & battery
  • Auto accidents
  • Bicycle accidents
  • Catastrophic injuries
  • Dog bites
  • Injuries from DUI
  • Medical malpractice
  • Motorcycle accidents
  • Motorist insurance claims
  • Pain & suffering
  • Pedestrian accidents
  • Product liability
  • Slip & fall
  • Workers’ compensation
  • Wrongful death
  • Other

Real Estate Lawyer

  • Commercial real estate
  • Easements
  • Encroachment
  • Foreclosure
  • Landlord & tenant law
  • Litigation
  • Mortgage & lending law
  • Neighbor & HOA disputes
  • Property damage
  • Purchase agreements
  • Real estate transactions
  • Residential real estate
  • Title services
  • Trespassing
  • Other

Tax Lawyer

  • Civil tax litigation
  • Corporate taxes
  • Criminal tax litigation
  • Estate tax planning
  • Failure to file
  • IRS tax problems
  • Innocent spouse relief
  • International tax services
  • non-collectible status
  • Offer in compromise
  • Tax audits
  • Tax liens & levies
  • Tax planning
  • Tax relief
  • Other

Traffic Lawyer

  • CDL traffic ticket
  • Case assessment
  • DUI
  • Fix-it ticket
  • Parking ticket
  • Reckless driving
  • Red light ticket
  • Speeding ticket
  • Suspended license
  • Traffic ticket
  • Other

Remember, as you do searches in your local market to compare the competition for attorney Local Services Ads, you might not be able to trigger LSAs to show at all. This doesn’t necessarily mean they don’t exist in your market! Make sure you are using an incognito window and including the location in your search. If they still aren’t triggering, reach out to us, we can help you get an accurate view of the competition in your area for this platform.

Read here for additional Local Services Ads success tips for law firms.