The Complete Local Services Ads Targeting List for Law Firms:

Below we’ve outlined all of the currently available service targeting for law firms in Google Local Services Ads

Google Local Services Ads (LSAs) have been available for law firms since 2020. While you can easily see the “parent” targeting categories, it’s tough to know if you can target specific services like Wage Garnishment, Restraining Orders, or Bicycle Accidents (spoiler, all 3 of these are options) without first attempting to create an actual Local Services Ads account.

For example, without committing to creating an actual account, here is the extent of law firm targeting you can see:

So, to make your decision easier, we’ve compiled a list of all currently available targeting for legal services under each parent (bolded) category. These services may expand over time.

Local Services Ads can be somewhat tricky to set up, and the full extent of best practices to make them perform are poorly documented by Google. We were one of the first agencies to launch LSAs in the legal vertical and would love to help. Contact us.

Remember, as you do searches in your local market to compare the competition for attorney Local Services Ads, you might not be able to trigger LSAs to show at all. This doesn’t necessarily mean they don’t exist in your market! Make sure you are using an incognito window and including the location in your search. If they still aren’t triggering, reach out to us, we can help you get an accurate view of the competition in your area for this platform.

Read here for additional Local Services Ads success tips for law firms.