Law firm SEO has always revolved around the same instruction: create “quality content.” What Google and the AI algorithms consider “high-quality content” today, is more contextual, authoritative, and useful to real users. Generic, surface-level content just doesn’t cut it. You’re a real resource to your clients. Your practice-area-specific knowledge, experience, and perspective are specific and invaluable to clients. We believe in law firm content marketing that raises the bar for quality, meaning, and value, for both your readers and your brand. No one wants to read something written for robots.
Cut the filler and walls of text. Content marketing can meet algorithmic needs without meaningless volume. Nifty creates and publishes content that clearly communicates meaningful information about your practice areas. Marketing that reads like it was written by your firm—for the people actually searching for it.
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CONTENT MARKETING FOR LAWYERS: THE NIFTY WAY
A CLOSER LOOK AT HOW WE CREATE CONTENT THAT BUILDS TRUST BEFORE THE FIRST CALL
Click through to explore each piece of the puzzle in detail.
Practice Area Landing Pages
It’s easier to attract clients for specific legal services and practice areas than broad terms. Individual landing pages target those queries.
We look into your competitors’ keywords, identify what’s working, and replicate it for you. Not only that, we take what’s working and then multiply it.
Some of the best content opportunities are already well within your grasp. We’ll find keywords your site already ranks for and get them even higher. Better rankings mean more clicks.
In the AI era, your blog content has to be written and formatted in a way that AI crawlers can quickly detect, analyze and cite. We’ve adapted our strategy since Google’s AI Overview took over information-intent searches.
What kind of content marketing strategies do you need?
That’s a good question. What kind of content marketing strategy do you need? Nifty is pretty awesome at identifying opportunities for you and then executing. Maybe you need new landing pages, maybe you have landing pages that need some love or maybe your site has great content but we need links to your website. Whatever it might be, you’re in good hands. Give us a call, let’s figure out what is going to help you take your marketing to the next level.
What's the goal for your content marketing?
To make you more money. Our content marketing strategies really are just a means to an end. There might be some sub-goals along the way that are important but not the end goal. Site traffic, social shares, and everything else is great but if it doesn’t help you gain more money in the end, it’s not really worth much.
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