Local Services Ads for Lawyers
(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so...
Are Stars in Google Search Results a Thing of the Past for Lawyers?
People are accustomed to seeing star ratings (also known as “Review Rich Snippets”) in Google’s organic search results. For example:...
The Marketer’s Guide to Navigating Copyrights For Image Usage
When I’m trying to come up with ideas for content development, I like to let Google autocomplete variations of phrases...
Local Landing Page Study: What’s Happening in 2018
(Last Updated: July 10th, 2018) Where are things at after 6 years of research? We Gathered Data From The Top...
2-10xing Content For Lawyers In The Real World
Warning. This blog post is long. The conclusions of the tests in this first section can be found here if...
•Law Link Building Local Search
Local Search Directories for Attorneys & Law Firms
We curated a massive list of local search directories (online citations) where law firms can list their practice and details. No...
The Elements of an Effective Law Firm Website
Your law firm website can be a powerful tool, if it’s constructed thoughtfully. A strong web presence is becoming increasingly...
Choosing The Right Color For Your Law Firm Website & Branding
Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. You want the...
Are Local Landing Pages Really Doorway Pages?
This is an old question. In fact, during my research for this blog, I found people asking this question all...
The Mobile Apocalypse or Google’s Mobile Friendly Update and Your Law Firm’s Website
Update 03/20/15: We have found in continuing our tests of this penalty, the Mobile Friendly tag does not appear on...