Am I Writing Like AI, or Is AI Writing Like Me? The Uncanny Creative Convergence
Do I write like AI, or does AI write like me? It’s a question I’ve started asking myself this year....
•Content Strategy General Marketing Social Media
Exhibit A: Visual Content Strategy for Law Firms
Your Honor, members of the jury, I present to you Exhibit A: undeniable proof that visual content is essential in...
Q4 Playbook: Crafting Compelling Calls to Action for Law Firms
It’s the top of the fourth quarter—the clock is ticking, and you have goals to hit. What’s in your Q4...
•Content Strategy Link Building Social Media
Comment Marketing 101: When the Reply is the Real Main Character
Leave a comment. “The comments section” has gone through many iterations, as have its associated marketing strategies. Fifteen years ago,...
Harvest More Clients with Seeded Keyword Strategies for Attorneys
Is that….a cool breeze we feel rolling in? No need to let a chill in the air cool your digital...
What Lawyers Need to Know About ChatGPT
Since ChatGPT entered the spotlight in December, everyone’s been talking about it. This includes Google’s CEO, who issued a “code...
•Content Strategy Law Link Building Reviews SEO Web Design
The Optimal Local Landing Page For Law Firms
(Last Updated: May 26, 2021) We gathered data from the top ranking websites, across four legal practice areas, in the...
2-10xing Content For Lawyers In The Real World
Warning. This blog post is long. The conclusions of the tests in this first section can be found here if...
Local Content + Scale + Creativity = Awesome
This is my presentation about local content strategy and marketing. Read the Blog Post @ Moz by clicking the link....
•Content Strategy Law Link Building SEO
Using PR & SEO to Build Your Law Firm
I communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as...