•AnalyticsGeneral MarketingGenerative Engine OptimizationSEO
Law Firm Marketing Metrics That Matter: KPIs For 2026
Data-driven marketing might sound like a buzzword, but the power of data is very much real. According to LexisNexus: Most...
•Content StrategyGenerative Engine OptimizationSEO
5 Reasons FAQ Pages on Law Firm Websites Drive Results
To FAQ or not to FAQ? The question on every legal marketer’s mind. And just like you can find reporting...
•Generative Engine OptimizationSEOWeb Design
Are Law Firm Websites Still Relevant in an AI-First World?
We’ve always said your website is like your front door. The introductory handshake. Your digital first impression. But that’s all...
•Content StrategySEOSocial Media
How to Do Less on Social Media (and Gain More): Lawyer Edition
Social media marketing can feel like a black box, getting more opaque by the day. AI algorithms and AI-powered social...
Google Indexes Instagram Posts: What It Means for Your Law Firm
It happened. Your selfies are officially Googleable. As of July 2025, all public Instagram posts are now indexed by Google....
Do Backlinks Have to Be Indexed to Help SEO? A Detailed Look at Link Value, Indexation, and How to Test It
At Nifty, we get this question from time to time: “Do backlinks only count if the page linking to you...
•Content StrategyGeneral MarketingGenerative Engine OptimizationSEO
GEO for Law Firms: How to Win Clients With AI Search
Just when you thought you had a handle on SEO, GEO steps onto the scene and demands your attention. We’ve...
•Content StrategyLocal SearchSEOWeb Design
The Multi-location Marketing Brief for Law Firms: Your How-To
Hey, Big Shot! 👋 So, you’re expanding your practice. Or maybe you’re just packing up your piles of files and...
•Content StrategySEOWeb DesignWebsite Penalty
Technical SEO for Law Firms: Spring Clean Your Website
Ahhhhh. The sweet sights, sounds, and smells of spring. As the world outside gets a refresh, it’s the perfect time...
Rich Snippets for Law Firms: Bite-Sized Value On the SERP in 2024
\Google has transformed SERPs from a list of links to an information hub without the need to click through to individual websites. The most relevant rich snippets and other SERP features for law firms in 2024 include...